A Guide to the Best Surf Clothing Brands in 2025
Published June 13, 2025
Content produced by Bikini Village Editorial Team
Every year on the third Saturday of June, wave lovers from around the world come together to celebrate International Surfing Day. The event was launched in 2004 to promote surf culture and raise awareness about ocean conservation. Whether it’s through a dawn surf session, a beach cleanup or simply by embracing an eco-conscious lifestyle, this day embodies a spirit of freedom, community and sustainability.
At Bikini Village, we carry several brands that perfectly showcase iconic swimwear and surf apparel that combine performance, style and environmental commitment. In this guide, we highlight the best surf clothing brands for men and women in 2025, along with tips on how to choose wisely.
Rip Curl
Founded in 1969 in Australia, Rip Curl is a true legend in the surfing world. Known for its innovative neoprene wetsuits and technical boardshorts, the brand outfits both pro surfers and passionate beginners. Rip Curl is increasingly turning to recycled materials to create sustainable swimwear that minimizes its environmental impact. A reliable choice for both men and women.
Roxy
Roxy is made for women who live for the ocean, outdoor activity and chic looks. Since its creation in 1990, Roxy has offered surfwear that is feminine, functional and stylish. From rash guards and UV-protective swimwear to technical shorts, everything is designed to help you ride the waves while staying on-trend.
O'Neill
A pioneer in surf wetsuits, O'Neill was founded in 1952 in California and offers products for both men and women. The brand created the first modern wetsuit and remains a technological leader in the field. O’Neill’s line reflects its commitment to eco-conscious swimwear and clothing, using recycled fabrics and low-impact processes.
Billabong
Born in Australia in 1973, Billabong is synonymous with the surf lifestyle. Known for its high-performance boardshorts and nature-inspired designs, the brand appeals to both men and women.
Body Glove
Since 1953, Body Glove has been outfitting women passionate about water sports with reliable and comfortable gear. The brand stands out with its technical swimwear for women, protective rash guards and performance-focused collections. It’s also moving toward more sustainable production by using recycled fabrics.
How to Choose Your Surf Clothing?
How to Choose Your Surf Clothing?
Choosing the right surfing apparel is key to enjoying your sessions at the beach. Here are the main factors to consider:
• Activity (surfing, paddleboarding, swimming): Opt for rash guards or UV-resistant wetsuits to protect your skin from the sun and board friction.
• Performance (freedom of movement, warmth, UV protection): Look for stretchy fabrics, fast-drying swimwear or second-skin effects.
• Personal style (design, fit, colours): Choose ergonomic cuts with practical details like pockets or adjustable elements. Go for colours that contrast with the water : yellow, orange or neon green are great for visibility (we are never safe from a problem).
• Budget: Beginners or casual users will find more affordable options with brands like Body Glove or Roxy. For more frequent use, it’s worth investing in durable, technical pieces from brands like Billabong or O’Neill.
• Environmental impact: Prioritize brands that use recycled materials or sustainable processes.
Where to Shop for Surf Clothing?
Where to Shop for Surf Clothing?
Whether you're a seasoned surfer or a beach lover looking for summer style, Bikini Village is your go-to destination. With a wide selection of surf clothing for men and women, including the iconic brands mentioned above, you’ll find everything you need to enjoy the ocean. Visit a Bikini Village store near you and get ready to ride your next wave!
Surfing is more than just a sport: it's a culture, a lifestyle and a connection to nature. In 2025, brands are doubling down on innovation. By choosing gear that matches your needs and values, you're making every surf session a better experience. Grab your board and go!
